There are good people doing good everywhere. Yesterday I had the pleasure of being invited to the prestigious launch of Maria’s Bags London at the Westbury Hotel in Mayfair.
Alida Boer, the former Miss Guatemala mixes beauty and business she is the Founder and CEO of MARIA’S, a high-end accessory brand that gives back to her native Guatemalan community through their unique works of art which with every stitch and detail conveys their Mayan heritage. The bags use “huipil,” the fabric from “the blouse, the local garment,” which garnered much interest and enthusiasm each time she wore it, but taking it one step further she envisaged being able to wear the beautiful threads everyday, and hence the bag was born. Such is the intricate dedicated process that one bag can take up to six months to craft and designed to reflect the lure of the country with the full array of colours, animals, flowers and geometry and some even include scenes depicting stories, myths and legends.
The collection empowers the women who are creating these artisan modern accessories whilst remaining true to their cultural and anicent traditions and being gainfully employed. The brand also funds a small school of indigenous students many of which are the children of the workers, so that the quality of life is enriched.
Giving back is true beauty in all its glory.